Einfältige Werbung
Die Werbung ist bunt und schillernd – die Zielgruppe eigentlich auch. Dennoch spricht Werbung längst nicht alle an.
Die Werbung ist bunt und schillernd – die Zielgruppe eigentlich auch. Dennoch spricht Werbung längst nicht alle an.
Für die einen ist er der Fels in der Brandung, der liebenswerte Ruhepol mit den eisernen Nerven und der wahrscheinlich angenehmste Kollege der Welt – andere zucken mit den Augenbrauen und verziehen das Gesicht, wenn sie ihn sehen. Der schwergewichtige Kollege, der mit so manchem Kilo zuviel auf die Arbeit kommt, ist allzu oft herabwürdigenden […]
A Danish study, supported by the Integration Ministry, has found that many immigrants in the workplace have problems interpreting the less concrete communication forms used by their Danish colleagues. Danish workplace culture is often difficult for employees of foreign background to understand, and their unknowing failure to follow accepted behaviours can discourage them. The study […]
The concerns about the number of sick days being taken by their employees, have led over a quarter of European employers to offer incentives to reduce sickness absence. These incentives include bonuses and vouchers but opinion on the appropriateness of such incentives is mixed.
In a report based on figures from PricewaterhouseCoopers Monks pay database, women are increasingly leaving senior management positions. The number of female senior managers working in major UK businesses has taken a sharp fall of over 40% in the last five years. In 2002, some 38% of senior manager level posts in the FTSE 350 […]
A large number of business leaders will only appoint a woman into a very senior post in times of crisis and poor performance, according to a new report. Women face a “hidden form of discrimination”, which sees them more readily appointed to tough jobs where they are more likely to fail, according to Women in […]
Employers are failing to understand the genuine business benefits of diversity, with ‘old school’ attitudes still outweighing genuine understanding of the issues. That’s the verdict of a study from the Chartered Institute of Personnel and Development (CIPD) which suggests many businesses are missing out on the benefits that good practice could deliver. The report
Creating an open culture and complying with the law are equally important to employers when it comes to diversity training, according to research. One in three employers said they offered diversity training to improve the working environment and another third cited legal compliance as their primary reason.
Many small and medium companies are turning to migrant labour because of the „shockingly low opinions“ employers have „of the skills, experience and productivity“ of British-born workers, according to a survey published today. The study by the British Chambers of Commerce said a shortage of suitably qualified and committed British workers was storing up problems […]
Integrating new location-aware computer networks with old-fashioned human networks, researchers at the New Jersey Institute of Technology (NJIT) have developed an innovative solution to the problem of isolation that faces women in the academic science and engineering workforce.