Marketers keep on telling us that they need sensational images and slogans to grab consumers’ attention. Fashion giant DIESEL shows that it is also possible to choose an approach that does not stereotype men or women. And they are explicit about the ‘gender neutral’ strategy.
Der Automobilhersteller VW zeigt in einer Marketing-Kampagne für den neuen Sharan unter dem Motto „Familien wissen, warum“ typische Alltagssituationen von Eltern von Heranwachsenden. Das Besondere: gezeigt wird unter anderem auch eine Regebogenfamilie; zwei Väter mit ihrer pubertierenden Tochter. Während schwule und lesbische Paare nichts Neues mehr in der deutschen Werbewelt sind und sogar traditionelle Familienunternehmen […]
A systematic literature review on careers and workplace experiences of LGBT employees has recently been published in the Human Resource Development Review. It contains a discussion of empirical findings from 263 manually selected studies dating from 1985 until today. The content emerges from within business, management and broader social sciences disciplines. We have exclusively summarised the […]
The famous U.S. apparel company Levi Strauss & Co. is very committed to a topic, which is usually not associated with D&I programmes – at least not in public. HIV or AIDS. The firm goes beyond the traditional D&I portfolio and shows that Inclusiveness is also about being open and inclusive for people in specific […]
With networks for gay and lesbian employees having become a standard practice, the absence of LGBTI integration in many aspects of work life is often overlooked: transgender persons, gay employees in organisations belonging to the Catholic church, gays or lesbians in top management, homosexual images in advertisement. In two areas, we have seen surprisingly strong […]
If you thought, a traditional, family-owned company could, at best, take small steps towards a modern, Diversity-oriented image, look at a the German Brandt brand, a National leader in bakery goods. Their latest commercial campaign builds upon the conservative look to which they add contemporary themes from society to relate more closely to their consumers.
As Italy currently hold the EU Presidency, it is worth looking at a success model which was developed there over year. DiversitaLavoro offers several innovative features in the large landscape of diversity recruitment fairs. That the events focuses on foreign nationals, disabled and transgendered people is just of the unusual aspects.
As a new milestone in the history of the Business Case for Diversity, this 3rd edition of the unique global research report summarises 195 carefully selected studies (60 more than the previous 2012 edition) substantiating the value-added from Diversity & Inclusion.
Can you imagine life and work reality of a trans-gendered person? Are you aware of some of the basic challenges they encounter, from hostile reactions to the lack of legal recognition? The documentary ‘Irish Lives: My Transgender Journey’, aired by TV3, explores three personal biographies and shows some of the facets transgendered people may encounter.
Eigentlich sollte es nicht weiter verwundern, wenn von Zeit zu Zeit ein Sportler ein öffentliches Coming Out hat. Die taz rechnete beispielsweise vor, dass an den Halbfinals der Fußball-WM in Brasilien statistisch gesehen fünf homosexuelle Männer in den vier Kadern teilnahmen. Geoutet hat sich keiner dieser Männer und so ist es weiterhin eine Sensation, wenn […]
