Leveraging Diversity for market success represents a huge – and largely untapped – potential. Linking the value of differences to both your customer base and your brand and hence selling proposition can be powerful. But what if the product strategy fails in the first place? Two current examples from Germany/Switzerland and France.
Die Diversity-Konferenz von Tagessspiegel und Charta der Vielfalt gehört mittlerweile zu den Pflichtterminen deutscher Diversity-PraktikerInnen. Die VeranstalterInnen verstehen dies durchaus als Auftrag, nicht nur aktuelle Themen zu präsentieren, sondern auch einen ansprechenden Methodenmix und eine thematische Breite zu bieten. Mit Erfolg.
Admitting and understanding pay gaps is not easy for societies nor employers. A comprehensive pay gap analysis in the UK revealed inequalities for women and men, for ethnic groups and for people with a disability. Related recommendations go beyond traditional ways to address gender pay gaps, and they question wide-spread communication styles in the field.
Showing a few different characters in your advertisements is a simple way to leverage Diversity for business. Arguably, it’s too simple nowadays when diversity is a default state of many crowds. A new Levi’s® ad manages to capture and convey the spirit of D&I with a new quality.
ENEL’s current issue of their corporate magazine is dedicated to how to create value for business by fostering diversity inside corporations. The company describes itself as a laboratory of diversity.
A google employee was fired for spreading harmful stereotypes about women – ten pages long. The following discussion revolved around freedom of speech and existing (gender) gaps in the tech industry. Surprisingly, there was little refection about how D&I did not reach large, mainstream audiences over the past years.
What happens when women try to break into a male domain? A real story from Venice allows Diversity practitioners to verify key dynamics they should be aware of. Meet the first female and the first transgender Gondolieras…
Womit Diversity Management umgehen muss: Das Phänomen „audiovisuelle Diversität“ wurde – der Titel lässt es vermuten – akademisch unter die Lupe genommen. Die Repräsentation und Darstellung von Frauen und Männern in TV- und Kinoproduktionen wurde nach langer Zeit wieder untersucht und zeigt klare Ergebnisse.
For many years, Diversity managers in traditional sectors admired high-tech companies for their cool HR and D&I programmes. More recently, the D&I community has started to frown over negative headlines from some ‘cool’ businesses. A closer look at Apple, Google and Facebook.
Der klassischen Frauenförderung haftet der Beigeschmack der umgekehrten Bevorzugung an. Dessen ungeachtet fördert das AMS Österreich die technische Ausbildung – und neustens auch ein FH Studium; und zwar mit Quote und umfassend.
