Cultural Diversity as competitive advantage in Germany

Cultural Diversity in companies is an economic advantage according to the latest outcomes of the practice survey “Synergy by Diversity. Real Life Examples of Cultural Diversity in Corporations” which was presented by the Bertelsmann Foundation in February, 2008. If cultural Diversity is applied strategically, companies can raise their total revenue or boost their market share by addressing diverse customer needs. In collaboration with well-known companies from a wide variety of industries, the Bertelsmann Foundation has compiled a list of examples in which cultural diversity has resulted in an economic advantage. Thirteen companies report on their experiences, successes and challenges in the field of cultural diversity management. The examples show that sustainable profitability is possible while recognizing Diversity as a vital source, challenge and competitive advantage. This publication describes areas in which cultural diversity plays a role in large German companies, from the perspective of both individuals and organizations. It describes how companies approach cultural diversity and the benefits they derive from it.