Ist Diversity wirklich ein Konzept, das Alle einschließt und erreicht? Gut gemachtes Diversity-Marketing kann diesen Anspruch erfüllen, wie die aktuelle Werbung des Portals für Hotelpreisvergleiche ‚trivago’ eindrucksvoll demonstriert. Was beginnt wie die älteste Geschichte der Menschheit, endet überraschend: eine Frau und ein Mann verbringen unabhängig voneinander aber dennoch gemeinsam einige Zeit im Wellnessbereich ihres Hotels.
Das neue Männerbild des Alleskönners: betont lässig und dabei überlegen, latent ungepflegt und dabei sexy, maskuliner Vollbart und dabei emanzipiert. Auch Wodka, der bekanntlich nur etwas für „echte Kerle“ ist, muss – oder möchte – den Spagat machen. Die Marke „ThreeSixty“ bringt das neue Sowohl-als-auch in Plakatgröße auf Punkt.
‘Broad and inclusive’ – experts nowadays agree that the concept of Diversity embraces many if not numerous or even all kinds of differences. But when it comes to concrete implementation and active promotion of distinct dimensions, more or less rigorous choices are being made. A couple of years ago, those choices were made regarding what […]
A new survey launched by HR magazine UK reveals a huge gap between the stated commitment towards the importance of a diverse workforce and the strategic action of the UK’s HR decision-makers. Though 82% out of 271 HR directors, chief executives, managing directors and HR managers stated that diversity and equality were ‘high on their […]
The European Commission has initiated several Diversity projects since the year 2002. While the biggest push for Inclusion was probably the European Year of Equal Opportunities for All in 2007, one of the current initiatives includes the project “Support for Voluntary Initiatives Promoting Diversity Management in the Workplace”.
Each year, Austria’s enterprises pay a total of more than €70 million as an annual compensation fee for not employing as many disabled people as the law requires. Those companies not only loose money, they also miss out on the opportunity to get valuable insights from employees with a distinct perspective, also on the needs […]
After Norway introduced a mandatory 40 percent quota of women on (supervisory) boards of directors for all publicly listed firms, the value of those companies has decreased as a result for several reasons. This is one of the key findings of a study conducted by two US American Finance professors from the University of Michigan. […]
It was the first municipal election in 36 years in Hebron, and this is not the only remarkable fact. For the first time ever, a list of eleven women, with a number of different backgrounds including journalism, engineering or business ran for the City Parliament of the Western Bank Town.
The French government will present legislation on the legalisation of gay marriage these days, the office of Prime Minister Jean-Marc Ayrault proclaimed. According to a spokesman the bill on ‘marriage for all’ would change the definition of marriage in the civil code from the union of ‘a man and a woman’ to the union of […]
93.9% of the EuroStoxx50 companies cover Diversity in their 2011 CSR Reports, 77,6% in their Annual Reports and 94% on the corporate Websites. These are the impressive numbers from the third comprehensive analysis of its kind evaluating corporate communication of European Blue-Chip companies, initiated by European Diversity Research & Consulting.
