Demographic Fitness can lead to higher competitiveness and productivity

Demographic change, particularly workforce ageing, will start to affect all of Europe in a substantive way and over a surprisingly short period of time. EU companies have great potential to improve their readiness to face such change by sharpening their demographic fitness according to a survey conducted by Adecco Institute. The Institute launched a demographic fitness index (DFX) to measure firms’ preparedness across five areas: career management, lifelong learning, as well as health, knowledge, and age diversity management. 2,500 companies of all sizes and sectors in the five biggest European economies were analyzed. The study underscores that measures on age diversity are not about feel good ideas, but rather about hard economics. Better DFX scores can add 20% to a firm’s competitiveness, innovation and productivity i.e. these could translate directly into real business success. While EU companies are starting to recognize demographic change as a big challenge one of the biggest after globalization most have not yet analyzed their employee age structure fully, and still see personnel planning as a short term event. According to the outcomes of the survey, the far future of business belongs to those companies that seize the challenge and realize the opportunity of the demographic change.

Alter Internationalität Sprache Englisch